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The author, Michael Bungay Stanier, was the Canadian executive coach of the year in 2006 and is a business consultant. Core message of the book is that many of us do far too much good work (”treading water”) or bad work (energy draining activities) and not enough great work (offering true satisfaction). Stanier opens the book by defining Bad Work, Good Work and Great Work. And then rolls into the 15 short and snappy exercises supported by highly effective visual maps to help guide you through the process via brainstorming, reflection, analysis of actual observations.

A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.